"A lot of the press adverts and posters for the launch of Sonic Temple included this tag line as a nod to The Who "Maximum R+B" poster. As well as the fact that the Pete Townsend "windmill" (that came later in their “progressive rock - different drugs” phase) was an inspiration for the album cover image.
Great too as the message was clear and uncomplicated ... "Maximum Rock & Roll”.
Billy - April 2020